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Say you are a Baker. Excellent at your craft and employed as a Master Baker for 10 years. Now you want to do your own thing as an entrepreneur or business person. Baking is YOUR passion.
First decision: What type of business do you wish to be in? 1) Baking and Selling bread in your own local bakery? 2) Starting a large factory-based bakery delivering to many retail outlets? 3) Selling Bakery Equipment as an Independent Supplier to Bakeries? 4) Special Consultant to the Bread Baking Industry? 5) Creating a subscription service for pertinent aspects in the Baking Industry 6) Become known as an INTERNATIONAL CELEBRITY Baker. The KING or QUEEN of Baking. Writing a book about it, start a TV show or more appropriate a YOU TUBE Channel concerned with BAKING. You could become well known for thinking up innovative ideas with regard to Baking in terms of RECIPES, BOUTIQUE OUTLET LAYOUT (like Apple or Starbucks), or anything that is related to baking bread for commercial reasons. (or not?) The point here being that you should think in which area of your niche you should focus on in terms of your skill set and your passion. Each of the 6 examples above will require a new skill-set over your present one. Different expectations and competences: employees, running a business, higher stress levels, finding customers at the start, internet savvy new skills, venture capital etc I selected BAKING as an example. This holds for any sector. What about the craft or profession where YOU are working every day and you wish to make such a change? Think carefully WHAT TYPE OF BUSINESS YOU WANT TO BE IN. Your approach will be different for each example and the outcome as well. Building a piano is not the same as playing a piano or selling a piano!
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Dietmar Winzker?
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